This past weekend at our client's wedding, I caught a small moment of downtime (read: dinner break!) with photographers Jake & Heather and we were chatting about floral design. Heather gave the sweetest compliment when she said "your flowers are so consistent". What a true joy to hear someone make that observation about our work!!! Friends, consistency and cohesiveness is everything to me. It's the difference between an average wedding and a really beautiful wedding.
Consistency is achieved when we can think about each and every detail as part of the same creative process. This is why we design flowers and paper elements as part of an overall exterior/interior event design approach. Just for fun, I'm sharing a couple of inspiration boards from last year.
This board above shows my thoughts on an editorial shoot with Lucy Cuneo at Middleton Place last spring. The two images below show this vision brought to life. Note that the color palette was chosen to compliment the outdoor gardens and grounds. The flowers were chosen to given movement just like the Carol Hannah wedding gown. Colors, textures, placement and movement help achieve an aesthetic cohesiveness.
These wedding details were some of the most unique of last year. When you think about mountain trout, a canyon view, an elegant dinner, and rustic earth tones with a dash of royal jewel-tone blue, it can be hard to pull those elements together in your mind. After all, fish and garden roses don't intuitively fit in the same realm! To achieve consistency, we decided to give guests a full aesthetic preview in the mailed paper goods. The save the date gave a peek at the canyon, the trout artwork and the color palette. The invitation gave a peek at the actual flowers to be used prominently at the wedding. Though the guests may not realize it, but the time they arrive at the wedding, everything seems so wonderfully familiar to them and it all just makes sense! In this case, a simple decision to add blue thistle and blue delphinium to the floral designs instantly helps blend the bridesmaid dresses into the fold in a beautiful way.
Every wedding, social event, and design project is unique and my sincere hope is that our work is always different and always reflective of our clients. But every single time, we strive for consistency.