Why "Day-of" Wedding Coordination Is Not Enough

You are handed a script, given time to read through, then the curtain is pulled, and you are expected to act. Will it be a successful performance? Even the greatest actor or actress would have a hard time pulling it off.  Event day coordination is a bit like this. 

A newly engaged couple spends one year, on average, planning, dreaming of, and preparing for every little detail of their wedding day. It takes a team of dedicated professionals to make an event come to life, including caterers, photographers, hair and makeup teams, entertainment, transportation, sound and lighting production, cake bakers, rental suppliers, and many more.   Communication with these vendors contributes directly to the success of the team.  If one person is late or doesn’t understand their role in the overall scope of the day, it can be a domino effect.  Often times, key vendors are hired over 1 year in advance and will need to make changes/updates to their plans over the course of the planning period.

Jake & Heather Photography

Jake & Heather Photography

Asking a day-of coordinator to step in and bring the vision to life right before the wedding is like asking an attorney to argue your case in court without having been a part of any research, planning, or previous communication with key players.   

Would you ask an actor to perform without rehearsal or an attorney to argue without preparation?  Probably not!

Trying to plan your own wedding with no previous experience is a daunting task.  It takes our team, on average, over 500 hours of communication with vendors in the year leading up to the wedding day.  We have over 30 years of cumulative experience, have carefully honed our process, know what to ask, and can anticipate potential challenges to troubleshoot problems early. 

If you think event day coordination is enough, I challenge you to evaluate your schedule and ask yourself if you trust someone stepping in at the very end to bring all of your plans to life.  Even the most talented actors, attorneys and event planners have a hard time being successful at the 11th hour.  Is that a risk you are willing to take?

Just some food for thought.